Strategy
CMS Migration, Website Design & Development, Basic Technical SEO, Conversion-Focused Service Pages
Client
Amber Gillam
Duration
2 Weeks
Service
Web Design, Web Development, Basic SEO
Overview
Amber Gillam offers modern, personalised wedding ceremonies and MC services across Brisbane and surrounding regions. The goal was to improve package discovery, strengthen the enquiry journey, and retain SEO visibility following the CMS migration.
Challenges
- Structuring multiple packages so couples can choose faster
- Communicating “modern, personal, no-cringe” positioning in seconds
- Improving navigation across services, FAQs, and contact flow
- Reducing friction in availability/enquiry submissions
- Preserving SEO performance during/after CMS migration
Results
2X
Increase in enquiries
+25%
Improvement in service page engagement
+20%
Increase in organic leads
★★★★★
Just Digital Gurus helped us package everything clearly and beautifully. Couples now understand the options quicker and it’s easier for them to enquire with confidence.
