Strategy
SEO, Content Structure and Topical Authority
Client
Jeffery Oravbiere
Duration
6 Weeks
Service
SEO
Overview
ORAS Medical is a UK specialist provider of portable bladder scanners, focused on non-invasive bladder assessment and supporting clinical decision-making. The goal of this project was to create a clearer, faster experience that highlights certifications, training/support, and the differences between PeakSonic models—while driving more Request a Demo and Request a Quote actions.
Challenges
- Presenting multiple scanner models (M1/M2, M4, M5) without confusing buyers
- Communicating core benefits (non-invasive assessment, accuracy, clinical value) in seconds
- Making support/training a visible differentiator (not just “buy and disappear”)
- Improving navigation across Products, Use Cases, Education, and Enquiry flows
- Building stronger trust signals
Results
2X
Increase in demo enquiries
+15%
Improvement in Home Page engagement
+10%
Increase in quote requests
★★★★★
Just Digital Gurus helped us present our bladder scanners in a way that’s clearer and more clinical. The new structure makes it easier for teams to understand the right model and request a demo or quote quickly.
